CharAdvantage
The American-International Charolais Association is pleased to offer a new feeder calf marketing program—CharAdvantage. This program is built to add value through age, source, and genetic verification, offering new opportunities to commercial cattle producers nationwide.
Tag Enrollment Options
Option 1
EID Only
$4/head
includes verification
Option 2
EID + Visual Tag
$5.25/head
includes verification
CharAdvantage Certificate Includes
Seedstock origin of sires/dams
Composite Terminal Sire Index (TSI)
Marbling EPD indicator
Genomically Enhanced EPD indicator
Marketing venue info
BQA Certification
Additional health and management protocols
Optional Add-On Programs
Non-Hormone Treated Cattle (NHTC)
Eligibility for EU export markets. No implants allowed. Requires annual audit.
Cost: $750/year + travel (in addition to per-head fees)
Verified Natural Beef (VNB)
No antibiotics, growth promotants, or animal byproducts. Requires annual audit.
Cost: $750/year + travel (in addition to per-head fees)
BeefCARE Certification
A sustainability certification covering animal care, environmental stewardship, and community impact.
Cost: $500 (if bundled) or $750 (standalone) + per-head fees and travel
Enrollment Process
1. Apply
Download the CharAdvantage enrollment form.
2. Submit APplication
Submit the completed form to becky@beefcenter.org
3. Pay Fee
Pay via check or phone (credit card)
4. Receive Your Tags
Tags will ship within 7–10 business days
5. Audit
IMI Global will conduct a phone-based desktop audit.
6. Receive Certificate
Upon approval, you’ll receive an official certificate to present at marketing.
Program Requirements
• 75% of sires or dams must be registered/recorded with AICA.
• Sire registration numbers required on the enrollment form.
• Calves must show Charolais characteristics.
• Calves must have known birth dates (seasonal or individual).
• Must be enrolled by the original owner.
• All cattle must be tagged with CharAdvantage EID at time of shipping.